Zapier Low impact ▶ steady
📍 background — watched, not a direct rival yet
What they are
Automation 'control plane' across 9,000+ apps; now AI agents that act across apps + Zapier MCP + governance (RBAC, audit).
Why it matters to us
Infra/enabler, not a rival — but a DIY way teams could wire meeting→ticket without us, and a connector our ecosystem might use. No meeting capture or goal memory of its own.
Trajectory ▶ steady
Repositioned to 'Build & Govern AI Workflows, Agents & Apps' (agents + MCP), but stays horizontal automation — no meeting/goal move.