Productboard Medium impact ▲ approaching
📍 competes directly with us (closeness 4+)
Why this matters to us
Closest to us on 'goals', and owns the Discovery→Delivery wording. But its goal dies when work hands off to Jira — we keep it alive.
Trajectory ▲ approaching
Spark agent reached GA ~22 Jun 2026 — ties findings to evidence/citations and closes the spec→shipped→learnings loop, moving toward decision governance and goal-linked provenance (our adjacent turf).
What they are
Product lifecycle (Discover→Define→Develop→Deliver); native Goal; Spark AI agent.
Who they sell to: Product managers / product orgs.
Price: Starter free · Essentials $25 · Pro $75 · Spark $15 (per maker).
How strong they are
Where they beat us today
- Brand in product management
- Owns goal-lifecycle language
Their gaps
- Goal dissolves into Jira at delivery
- Goal lives in a separate doc
- No meeting context
How we win
- No handoff — meeting is a live checkpoint for the goal
- One timeline keeps decisions/risks attached
- Meeting-driven, not doc-first
What we caught (2)
2026-06-22
Owns 'Discovery→Delivery' wording — do not copy it
Why it matters to us: Guardrail for us: never use their tagline; say our loop in our own words.
They have owned this phrasing since ~2023.
2026-06-22 our lane
Productboard Spark hits GA — citations/evidence per finding
Why it matters to us: The closest tool on 'goals' now ties findings to citations (provenance-style) and closes spec→shipped→learnings — adjacent to our moat.
Spark agentic product system reached general availability ~22 Jun 2026.
Productboard blog ↗Our move
Say: Productboard's provenance lives in product strategy; Collabix's lives in the meeting — every decision traced to the moment it was made.
Ship: —
Sell: Different layer — we sit alongside Productboard and own the meeting→execution loop.